Perfect beach waves: A how-to guide for your customers

By Laura Husband 19-Jul-2017

Show your customers how to get sexy, tousled locks this summer in five easy steps

Step 1: Use a texture shampoo

Advise customers to wash their hair with a shampoo that is designed to volumise and texture locks while gently cleansing the hair. The Redken Beach Envy Volume Texturizing Shampoo, for example, is said to create amplified, loose, beachy waves with amazing body.

RRP £14.50, Redken,

Step 2: Spritz sea salt spray

Sign up for your free email newsletter

The next step is to spritz a sea salt spray into damp hair and dry through. TONI&GUY’s International Artistic Director Chie Sato recommends the...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business