Cosmetics Business talks to Adelina Lalu, Head of Marketing for Philips Beauty in the UK, about men’s love for skin care in China, anti-pollution hitting the electrical beauty market and balancing innovation spend with marketing budgets
What does your role entail?
I manage the Philips beauty business in the UK, which is exciting and rewarding but also challenging as every day is different.
Some days I work on defining the go-to market strategy for a product innovation and other days I have customer meetings to discuss promotional plans, in-store activation or present new campaign strategies.
I get support from my great team whom I enjoy working with every day. At the centre of all my work is Philips’ in-depth understanding about consumers. Women are our rock stars, they shape our future products and also the way we communicate about our products.
How did you get to where you are?
It’s important to enjoy the job you do, but also to ...
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