Pure Beauty

Career advice: How I became Managing Director of Sephora UK

By Sarah Parsons | Published: 28-Jun-2023

In partnership with CEW UK, Sarah Boyd, Managing Director of Sephora UK, explains how she rose to the top of beauty's retail giant and the female leaders who inspired her

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Sarah Boyd is the Managing Director of Sephora UK, one of the world's leading multi-brand retailers. 

Prior to joining the LVMH-owned beauty retail giant, she spent more than three years at L'Oréal before joining Bourjois as Commercial Director of the drugstore make-up brand. 

"Careers are not a race, and shouldn’t be a competition, support other people to be successful and you will be more successful yourself," Boyds tells Cosmetics Business. 

She joined Sephora in 2018 as Head of Markets and New Ventures for the South East Asia Pacific, before being promoted to Managing Director of SEA and then returning to her home country in December 2022, following Sephora's return to the UK. 

Here, Boyd details her career journey, how she landed one of the most coveted jobs in the industry, as well as the essential skills a cosmetics industry professional can possess.

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Tell us about your first job in beauty?   

I started at L'Oréal back in 2007 and loved it immediately. I was in the commercial (National Account) team for L'Oréal Paris looking after the Boots account, and I have to say I

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