The most popular Halloween beauty trends have been revealed, and they all stem from pop culture
Leaves are turning orange, the air is getting crisper and pumpkin spiced lattes are creeping back onto menus. It can only mean one thing: Halloween season has arrived.
British consumers spent £420m on ghoulish festivities in 2018, according to Mintel, up by 5% on 2017 and this figure is expected to rise next month. With the fangtastic figures indicating Halloween is no longer just for kids, beauty brands have been working hard to help consumers embrace the spirit of All Hallows' Eve and look as elegant as Morticia Addams come the 31st....
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