Pinterest teams up with Shopify to boost merchant visibility online

Participating merchants will be able to upload their catalogue to Pinterest’s platform for customers to discover and shop

Social media site Pinterest has teamed up with e-commerce giant Shopify on a new digital venture to boost companies’ visibility online.

The new app will allow Shopify merchants to upload their product catalogues to Pinterest’s platform and transform their products into shoppable pins.

Shopify beauty merchants include Kylie Jenner's Kylie Cosmetics, ColourPop, Jeffree Star Cosmetics and Morphe.

Once installed, the app will allow the company to use a tag on its website, upload the product catalogue and publish in-stock product pins.

“As we make Pinterest more shoppable, Shopify is the perfect partner for bringing access to catalogues, product pins and shopping ads to merchants so they can get in front of the millions of pinners looking for unique products that match their taste,” said Pinterest’s SVP of Technology Jeremy King.

“With the new Pinterest app on Shopify, in just a few clicks retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop.”

The app will also instantly create a connection between the individual store and Pinterest so the merchant will not need an edit code or to add development resources.

Merchants in the US and Canada currently have access to the app, while the service is expected to roll-out in Australia, France, Germany, Italy, Spain and the UK in the next few weeks.

Shopify’s VP of Product Satish Kanwar added: “Partnering with Pinterest to create the Pinterest channel is adding another powerful marketing tool for merchants to share their products with a new audience.

“The channel allows merchants to easily turn their Shopify products into shoppable pins for Pinterest’s over 350 million users to discover, allowing Pinterest users to purchase the item directly from the merchant’s store.

“The channel also makes it easier for merchants to advertise and acquire new customers, which is a huge win for businesses.”



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