Pinterest's Head of Beauty: 'Consumers are no longer followers of trends'


As Cosmetics Business' new columnist, Pinterest's Head of Beauty Tom Spratt explores democratisation of beauty and the power of personalisation

Image via Pinterest

Image via Pinterest

"Having worked with many leading beauty brands, in both my previous life in publishing media as well as my current role within a tech company, I’ve seen a huge shift in the way beauty trends come into existence.

And if one thing is for sure, it’s that growth in social media and technology has created a much more ...

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