Pinterest's Head of Beauty: 'Consumers are no longer followers of trends'

Published: 3-Feb-2022

As Cosmetics Business' new columnist, Pinterest's Head of Beauty Tom Spratt explores democratisation of beauty and the power of personalisation

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"Having worked with many leading beauty brands, in both my previous life in publishing media as well as my current role within a tech company, I’ve seen a huge shift in the way beauty trends come into existence.

And if one thing is for sure, it’s that growth in social media and technology has created a much more

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