The beauty goals consumers are searching for in 2024

Pinterest's Head of Beauty Tom Spratt explores the routines and products shoppers are investing in to help achieve their cosmetic goals

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Every year, people across the world decide on their New Year’s resolutions. Despite the well-intentioned efforts, it’s no secret that resolutions can be tricky to stick to.

In fact, I recently discovered that the average person maintains their resolution for only four and a half months. Although a disappointing notion for individuals, this presents brands with a unique opportunity to help them achieve their goals for the year.

Resolutions commonly revolve around enhancing wellness or adopting new beauty routines, making this

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