Pixi opens US beauty flagship in Los Angeles

Skin care and colour brand will focus on ‘experiential retail’ in the new store

Cult skin care and colour cosmetics brand Pixi has opened a US flagship in Los Angeles, US half the size of its predecessor a short distance away.

The company, which was founded by former make-up artist Petra Strand, shut down its Venice-area 1,000-plus sqft store in 2018 in favour of a new location.

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