Pure Beauty

Pixi opens US beauty flagship in Los Angeles


Skin care and colour brand will focus on ‘experiential retail’ in the new store

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Cult skin care and colour cosmetics brand Pixi has opened a US flagship in Los Angeles, US half the size of its predecessor a short distance away.

The company, which was founded by former make-up artist Petra Strand, shut down its Venice-area 1,000-plus sqft store in 2018 in favour of a new location.

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