Pretty Little Liars actress Shay Mitchell fronts Cacharel Parfums’ Yes I Am campaign

By Becky Bargh | Published: 17-Feb-2020
Fragrance Marketing

The fragrance line comprises three scents and is said to celebrate a generation of empowered women

Pretty Little Liars actress Shay Mitchell has stepped out for L’Oréal-licensed fragrance brand Cacharel Parfums to front its new Yes I Am fragrance campaign.

The three scents, Yes I Am Pink, Yes I Am Red and Yes I Am Purple, are said to celebrate a generation of empowered women who are diverse, outspoken and determined.

All of the scents are formulated with Cacharel Parfums’ signature spicy cremoso blend, a creamy accord infused with cardamom.

Mitchell took to her Instagram channel to share the announcement with her 27 million followers.

She wrote: “I am so excited to announce that I am partnering with @CacharelParfums as the spokesperson for the Yes I am fragrance collection.

“Cacharel is all about freedom, independence and self-empowerment all of which are super important to me.”

Mitchell has previously teamed up with Smashbox on a 7-sku beauty collection and was tapped by German hair care brand Schwarzkopf as spokesperson for its Color Ultîme colour line in 2019.

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