Prismologie to enter US as part of global expansion strategy

Body care brand plans to bring its products, which use colour to influence mood, across the pond as part of a wider global strategy

After a successful UK launch in 2015, body care brand Prismologie is due to expand into the US in February.

The brand, which focuses on the healing power of crystals and mood-enhancing use of colour, is hopeful that their message will be well received by US consumers and press alike.

We’ve done our research into the market and British beauty is thriving internationally based on perceived luxury and quality.

“Our US launch plans are part of a global launch strategy for Prismologie. We have already launched in Dubai and plan to continue with expansion across . . .

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