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Skin Care
Proactiv Company rebrands as Alchemee as it moves beyond acne
The owner of anti-blemish stalwart Proactiv is poised to launch two new brands
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Proactiv ad banned for suggesting children with acne will be bullied
The skin care brand featured a tearful Jorgie Porter describing her spot-prone teenage years
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Marketing
X Out names social media star Cameron Dallas as new face
The Proactiv Company owned brand began working with the digital sensation earlier this month across its broadcast and online marketing
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Sarah Michelle Gellar is new face of Proactiv+
Actress Sarah Michelle Gellar is the new celebrity face of acne skin care line Proactiv+
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Media
Groomed Youth – market power for the teens
Understanding the consumer preferences of the younger generation is a key notion for the entire personal care market as the youth of today further their position of power for brand owners.
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