Professional Beauty to ‘benefit the serious buyer’
Features include VIP lounges and a manufacturers forum
Having taken the event back from Emap last year, Professional Beauty director Mark Moloney says the 2012 show will place greater emphasis on attracting international visitors and more senior buyers from the UK. To this end a number of new features will be introduced at this year’s event, which takes place from 4-5 March 2012 at London’s ExCeL centre.
In addition to an improved show layout to make navigation clearer, featuring dedicated zones, including spa and medi-spa, aesthetics, skin care, nails, equipment, holistic, training and retail, the re-vamped Professional Beauty will offer a newly established International Manufacturers Forum to give brands without distribution the chance to meet and network in order to secure business in the UK.
Four dedicated VIP lounge areas will also allow serious business to be done, say organisers.
Another new attraction will be Europe’s only live spa at an exhibition. Created by spa building company Haslauer, the feature will include hammam, rasul, sauna and wet areas and treatments may be booked online.
A World Spa Awards event will also be held alongside the returning Professional Beauty Awards, which returns to Hilton Park Lane, London.
“Professional Beauty is ideally positioned to forge ahead and become the world’s leading business event for those involved in the multi-billion pound beauty business and all its associated industries such as aesthetics, spa and nails,” commented Moloney.
Confirmed brands include Clarins, Decleor, Elemis, Thalgo, Jessica, OPI and Clarisonic.
