Puig has acquired a majority stake in Belgian designer fashion house Dries Van Noten as part of a strategic long-term partnership.
Dries Van Noten himself will continue as Chief Creative Officer and Chairman of the Board, while the company will remain a significant minority shareholder.
In 2013, Dries Van Noten launched an oriental woody fragrance created with perfumer Frederic Malle; the nose behind the scent was Bruno Jovanovic.
Marc Puig, Puig Chairman and CEO, said: “We look forward to further developing the Dries Van Noten label, a brand renowned for exceptional creativity.
“As an independent house, Dries Van Noten has, over the years, built an exceptional reputation with its avant-garde fashion collections.
“Our entry today into the capital structure of Dries Van Noten proves yet again our strategic commitment to developing the Puig fashion business.
“Today we are proud to welcome Dries Van Noten to our fashion family, alongside Carolina Herrera, Jean Paul Gaultier, Nina Ricci and Paco Rabanne.”
Marc Puig and Dries Van Noten
Dries Van Noten was founded in 1986 in Antwerp. Today it is well-known for its fashion-forward designs including garments and accessories.
Van Noten added: “I am delighted that we are beginning the next chapter of the Dries Van Noten company and my work as designer alongside Puig, a team I have come to know and a company I have always greatly respected.
“I am looking forward to their commitment and support. I have been searching for a strong partner for the company which I have built for more than 30 years.
“I am especially happy that Antwerp and my team will remain at the company’s heart and centre.
“Our relationship with our customers is a cherished one and will only benefits from this enhanced vision. Together, we are now ready to realise our dreams.”
