Pure Beauty partners with Latest in Beauty for debut beauty box

By Sarah Parsons 20-May-2022

The Cosmetics Business magazine is showcasing nominees from Pure Beauty Global Awards 2022

Pure Beauty Global Awards x Latest in Beauty

Pure Beauty Global Awards x Latest in Beauty

Pure Beauty has teamed up with Latest in Beauty to develop the magazine's first beauty box.

The Pure Beauty Global Awards Edit (RRP £28) is allowing consumers the chance to test out some of this year's finalists for a fraction of the retail price.

Latest in Beauty has selected 27 full-size products to be featured in the Pure Beauty Global Awards debut box and consumers can choose six products worth up to £300.

Household favourites from Bondi Sands to Umberto Gianni and Kiss the Moon are available along with rising stars Eyecha, Namsû and many more.

The Pure Beauty Global Awards, launched in 2018, were developed to shine a spotlight on brands across the world's beauty industry.

Nearly 500 brands entered this year's awards from 40 countries with the winners selected by industry pioneers.

Skin care expert Caroline Hirons, British Beauty Council founder Millie Kendall OBE, wellness guru Jasmine Hemsley and Formula Botanica CEO Lorraine Dallmeier were among this year's judges.

Winners will be announced on 31 May via a free to attend virtual ceremony.

Pure Beauty Editor, Sarah Parsons, said: "Every Pure Beauty Global Awards is a privilege and a challenge to select just a handful of brands to be named the best in beauty.

"Each year we receive hundreds of entries from around the world and it's fascinating to discover new brands and innovations yet to hit the UK market.

"That's why it's so exciting to partner with Latest in Beauty to offer you a chance to road test some of the next cult brands."

Dean Smith, Ecommerce & Marketing Director of Latest in Beauty, added: "Our first ever Pure Beauty Global Awards beauty box edit has been a huge success for both our brand partners and customers.

"Showcasing truly unique and exceptional global brands, the sales and response has been excellent and we can’t wait to see the winners.“

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The Pure Beauty Global Awards Edit is available from latestinbeauty.com and free tickets to this year's virtual awards ceremony can be found here.

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