Interested in attending? Get your tickets here.
Now in its 24th year, the Pure Beauty Awards continues to spotlight brands and products, big or small, shaping the UK’s dynamic beauty landscape, spanning 22 categories across make-up, hair care, skin care, wellness and more.
Tickets for the evening are in exceptionally high demand, with limited availability remaining. Get yours here.
What to expect on the night
This year’s ceremony will feature a sparkling wine networking reception, professional make-up stations by London Beauty Artists, and curated table gifts by House of Beaut, followed by a three-course gourmet dinner created by the Grosvenor House culinary team.
Guests will also enjoy live prize draws, gift bags valued at around £300, and an afterparty with a live DJ, rounding off an evening of celebration and connection within the British beauty community.
Jenni Falconer returns as host
Returning for her third year in a row, television and radio favourite Jenni Falconer will once again take to the stage to host the Pure Beauty Awards 2025.
As co-founder of Kollo, the liquid collagen brand making waves since 2020, Jenni embodies the spirit of the industry we’re here to celebrate.
After two show-stopping appearances that left guests raving about her charm and energy, Jenni’s return will bring another unforgettable night of celebration, laughter and inspiration. If you haven’t yet experienced the Pure Beauty Awards in full sparkle, this is the year to join us!
Read more: Jenni Falconer shares her beauty routine and the serums she swears by
Event details
- Date: 23 October 2025
- Time: 18:00 GMT – until late
- Venue: Grosvenor House, 86–90 Park Lane, London W1K 7TN
- Dress code: Black tie
- Tickets: From £295 + VAT (individual) or £260 + VAT per seat for full tables
Tickets are now extremely limited. Book today to avoid disappointment.
Sponsors and partners
The Pure Beauty Awards 2025 is supported by an esteemed group of sponsors and partners, including Arbelle, Arthur Edward, Cosmetics Business, Dachser, Eurofins, Expac, Group 55, HBI Design Plus, Herbmoda, House of Beaut, JustMyLook, London Beauty Artists, Lemonpath, Micro Delta Packaging, Nuon, Rainbow Cosmetics, Robertet Groupe, SKCIN Skin Cancer UK, Somerce, Sprint Logistics, Staci and Wormser UK.
Images credit: Henry Hunt for Photographer London