QVC airs first ever Asian Beauty Show in K-Beauty push

The first show starred the Founder of Peach and Lily

Tapping into the trend for K-Beauty, or beauty products hailing from Korea, QVC US has aired its first ever Asian Beauty Show.

Taking a prime spot in the first show was Alicia Yoon, Founder of Peach and Lily. Yoon has previously brought many Korean beauty trends to the US, selling products via her website. Her products were showcased in a new programme called Asian-inspired Beauty Innovations. She said: “QVC is dedicated to providing accessibility to the latest and greatest trends in beauty to their audience. We are so excited to bring QVC viewers on our journey to uncover the best in Korean beauty.”

Yoon shared information on the curation process behind Peach and Lily, and gave a demonstration of two of the brand's most popular products. Live before and after images of the models used were also shown.

Products available during the slot included the Peach and Lily Mizon Snail Cream, Travel Snail Cream and the Peach and Lily Shangpree Gold Black Pearl Set of 30 Eye Masks. Peach and Lily launched three years ago and is currently the biggest Korean-inspired beauty brand in the US market

Asian-Inspired Beauty Innovations also featured brands and products from other countries including Japan and China.

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