Sanctuary Spa wants consumers to #LetGo of traditional Christmas spirit
The body care brand is urging consumers to focus on the small moments instead of seasonal stress
Sanctuary Spa’s latest digital campaign aims to spread the Christmas spirit across the winter season.
Instead of focusing on 25th December, the skin care brand is urging consumers to remember that Christmas is "not about one dinner, one present and one day".
To support the marketing message, Sanctuary Spa is kicking off the #LetGo campaign next month with an online video that focuses on enjoying small moments, as opposed to the big – and often stressful – gestures.
Consumers will be encouraged to resist the idea that they have to wait until Christmas Day to dig out their festive pyjamas and mince pies, or put off a pamper session until every single one of their festive jobs is finished.
In the season of giving, Sanctuary Spa will also be using Facebook to discover a deserving group, team or charity to receive a pamper pack from the brand – up to 10,000 women may receive the hamper.
Alongside this, Sanctuary is launching the Gift A Friend drive. The initiative allows consumers to choose a friend to receive a Sanctuary Spa goodie through Facebook.
