Scentered: How to break into in-flight travel beauty

As pampering and 'me-time' are some of the key reasons why consumers travel, the retail space is noticing an increasingly diverse number of brands entering the market

Fay Pottinger is the Co-Founder of aromatherapy brand Scentered. She tells Cosmetics Business about the top travel ideas consumers are looking for, and how to tailor a product for in-flight retail.

Fay Pottinger

Why is in-flight travel appealing to cosmetic brands?

In-flight retail offers a great opportunity for brands to engage with consumers within a wholly unique environment, via both the in-flight magazine and a highly motivated sales team (cabin crew).

It offers a valuable marketing support to international expansion, enabling brands to communicate on a global stage in the case of long haul flights, building brand awareness and education.

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