Launched for S/S 2013, Sephora + Pantone Universe forecast Emerald Green as Color of the Year whilst working with HCT Group to create an innovative and striking range. Vibrant and dynamic, the Color of the Year is a comprehensive collection of makeup for the face, lips and eyes including prismatic eye shadows, bold waterproof eyeliners, glitter dust, lid stains and lip wands, all boasting complimentary Emerald tones. Free from Parabens, Sulfates and Phthalates, the collection is perfectly universal and has been a huge success in Sephora US stores.
HCT’s innovative ‘Halo’ lipgloss design is given a new lease of life, this memorable packaging houses a clear squeezable Surlyn material surrounded by a thick square rim of glass-like PMMA material and a slanted ABS applicator tip.
The eye shadow trio, a wonderfully geometric compact encases an interesting and charming slide around mirror which excels in functionality and practicality. Formulated with vitamin E, an antioxidant with anti-aging properties and presented in a four piece gift set. Similarly the Color Watt Highlighting Mascara is formulated with vitamin E alongside Sweet Cherry Seed Oil working to nourish and polish for healthy, envious lashes.
‘HCT have built a strong relationship with market leaders, Sephora, giving us the opportunity to once again introduce more creativity and innovation into their products. The Colour of the Year Collection shows Sephora bringing striking new trends forward coupled with HCT’s exemplary knowledge in premium packing design,” comments Nick Gardner, Executive VP HCT CA.
The collection also includes one full size eight piece brush set featuring an iridescent portfolio/display stand that cleverly folds into a case to protect your brushes when not in use. A mini travel sized, three piece coated canvas brush roll set also compliments the collection and is perfect for on the go beauty.
“We created the brushes in this stunning Emerald collection with Cashmair™, our innovative ultra-fine synthetic filaments designed to perform like natural hair. Not only does it feel luxuriously soft against the skin, it has excellent product pick-up of both wet and dry formulas for a flawless application.” Cindy Lim, VP, Global Cosmetic Brush Division at HCT CA.
