Sephora and MAC are among the ‘most loved’ brands in the UK, a new report by social analytics company NetBase has revealed.
The Brand Passion Report 2018: Top Loved United Kingdom Brands shows that Sephora is the fourth most loved global brand among UK consumers with 74%, while MAC is the seventh with 20%.
While MAC has a strong retail presence in the UK, with standalone stores and concessions, Sephora is only available via its website sephora.com.
Other luxury retailers, including those that sell beauty products, were also noted for their appeal among Brits.
Paige Leidig, chief marketing officer at NetBase, said: “Fashion companies continue to dominate as the most loved brands in the UK, but what fascinates us is the continued support for the heritage British luxury brands Burberry, Harrods and Ettinger, respectively coming in as the fourth, fifth and sixth luxury brands with the term ‘love’ standing out.
“The brands are a good mix of young and mature companies and positive movement can be attributed to brands making strong connections with their customers and launching innovative social campaigns.”
To determine ‘brand love’, NetBase analysed brand conversations including over 64 million earned mentions across social media, review sites, blogs, forums and news sites.
The Top 10 Most Loved Global Brands:
- Nike (1)
- Adidas (2)
- Gucci (3)
- Sephora (4)
- Google (5)
- Apple (6)
- MAC (7)
- Louis Vuitton (8)
- Zara (9)
- Ford (10)
