Pure Beauty

Sephora cuts ties with influencers Hyram Yarbro and Addison Rae

By Sarah Parsons | Published: 11-Jan-2023

The LVMH-owned retailer will no longer stock beauty brands from the TikTok stars

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Sephora is cutting ties with two popular YouTube and TikTok influencers. 

Beauty brands by Addison Rae and Hyram Yarbro will no longer be for sale via the LVMH-owned retailer. 

Yarbro's Selfless by Hyram – created by The Inkey List – has been pulled from

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