Sephora grows mobile retail shopping for customers

Cosmetics giant focuses on its loyalty programme to engage tech-using consumers

Cosmetics retail giant Sephora is looking to ramp up engagement with mobile users and incentivise members of its Beauty Insider loyalty programme.

Beauty Insider members can receive 12 free samples if they make an order of US$25 or more online, with gifts including the company’s top-selling moisturisers and a travel-size bag.

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