Serge Lutens opens second flagship boutique in Paris

New rue St. Honoré store opens 25 years after original Palais Royale boutique

French fragrance brand Serge Lutens has opened a second boutique in Paris, over 25 years after it founded its first store in the Palais Royal. 

The new outlet, at 325 rue St. Honoré, in the city’s first arrondissement, takes over a site that was once a MAC store and is opposite the now-defunct Colette fashion store.

The area around rue St Honoré is frequented by a more cosmopolitan clientele than that of the discreet Palais Royal, says the company. 

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