Sexual wellbeing brand Maude gains investment from Vice Ventures

The maker of lubricants, bath products and massage candles has received financial backing from Vice Ventures

Vice Ventures, the venture capitalist fund that invests in good companies operating in ‘bad’ industries, has invested in sexual wellbeing brand Maude.

The VC firm, which launched in January, hit headlines after revealing its intention to conquer stigmas by investing in less traditional consumers goods companies such as sex tech, gambling, tobacco and cannabis, for example.

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