Ulta Beauty has promoted company executive Kristin Wolf to Chief Strategy & Growth Officer.
In this new position, Wolf will continue to lead corporate strategy, development and new growth initiatives at the US beauty retailer.
In addition, Wolf will drive value creation and partner across the organisation in support of Ulta Beauty’s ongoing integration of artificial intelligence (AI).
Wolf moves into this “newly elevated role” from her previous position as Ulta Beauty’s SVP, Enterprise Strategy and New Growth.
The promotion comes as the retailer continues to scale its growth strategy and innovation roadmap, with a focus on global expansion following the acquisition of British beauty retailer Space NK in 2025.
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“I am incredibly excited to step into this role at such a defining moment for Ulta Beauty,” said Wolf.
“We have an unmatched opportunity to reimagine beauty and wellness retail, expand our global footprint and position Ulta Beauty for long-term, sustainable growth.
“I am energised to build on our strong foundation and help shape our next chapter.”
Kecia Steelman, CEO and President of Ulta Beauty, added: “We have been incredibly fortunate to have Kristin on the Ulta Beauty team since 2019.
“She has been instrumental in establishing our Ulta Beauty ‘Unleashed’ strategy and spearheading new growth initiatives, including the launch of our wellness category and international expansion efforts.
“As we look to the future, we are confident that Kristin’s strategic leadership will be integral to unleashing even more possibilities and achieving our vision of being the most loved beauty destination.”
Since joining the company in 2019, Wolf has spearheaded a number of initiatives for the retailer.
This has included the launch of Prisma Ventures, a corporate venture capital fund investing in technologies redefining retail.
As well as developing and introducing Conscious Beauty at Ulta Beauty, spotlighting clean ingredients, cruelty free, vegan, and sustainable packaging brands and products, and establishing the company’s sustainability vision and first science-based targets.
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