Shiseido, Estée Lauder, Clinique and Lancôme increase brand values

All four brands have achieved at least a 20% rise in brand value from 2017 to 2018

The worth of the world’s 15 ‘most valuable’ personal care brands have been revealed.

This year’s BrandZ Top 100 Most Valuable Global Brands Ranking, conducted by consultancy Kantar Millward Brown, highlighted the brands with the biggest brand value gains and losses.

Shiseido emerged as the brand with the . . .

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