'Silence is not helping democracy': Why beauty brands are telling consumers to vote

By Sarah Parsons | Published: 26-Oct-2020

The United States of America is about to chose its 46th president. Responding to the concerns of Gen Z, beauty, for the first time, has overtly engaged in a general election. Has the industry gone power hungry?

You need to be a subscriber to read this article.
Click here to find out more.

Beauty brands are finally on the political podium. It's almost one white-knuckle week

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Trending Articles

You may also like