Skin care NPD leads the way

Skin care editorial has been growing at a rate of 16% year to date

Skin care editorial has been growing at a rate of 16% year to date and according to mymaketmonitor.com, is now in first place out of the five beauty categories for new launches. In the top spot for most PR for beauty NPD is skin care, followed by cosmetics, fragrance, hair care and toiletries.

Lashings of volume

As seen at London Fashion Week recently, the trend towards high-impact lashes has returned.

Bold “doll lashes” were seen on models at at Matthew Williamson, Paul Smith, Mulberry and Preen. The look was natural and feathery – an effect achieved by make-up artist Val Garland using a mascara wand dipped in black eyeshadow for a softer finish.

The mane event

Reflecting the trends towards feminine eye make-up, hair was also given a soft, textured look at the shows. L'Oreal Professional's Anthony Turner described the look as "raw, real and honest", with an emphasis on natural texture.

Meanwhile, nail artist Sophy Robson revealed the nail shape that is set to dominate next year: A squared off long nail.

"This new square shape has got the point cut off it - some call it the 'squareletto' - which is going to be huge next year,” said Robson.

mymarketmonitor.com’s top blogs of the week:

AGirlAndABeautyBlog reveals her latest luxury beauty buys

Gh0stparties gets into Autumn skin care

TheBlackPearl checks out some high street beauty bargains

SundayGirl lists her makeup must-haves

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