Smashbox joins Feelunique’s 500 strong line-up of beauty brands

The LA-based colour cosmetic brand has been trading globally for nearly 30 years

Image via Instagram: @smashboxcosmetics

Colour cosmetics brand Smashbox has inked a retail deal with Feelunique.

The UK-based online retailer stocks more than 35,000 beauty products for skin care, hair care, bath and body, fragrance, make-up and men’s grooming as well as products for sun care and tanning.

Included in the 500 strong line-up are big name brands Elemis, Chanel, Dior, Nars, Charlotte Tillbury and YSL Beauté.

The make-up brand was founded in Los Angeles, US, in 1996 by brothers Dean and Davis Factor, great-grandsons of make-up legend Max Factor.

As its name suggests, the products were born out of Smashbox Studios - also founded by the brothers in 1991 - a world-class hub for photographers and directors to shoot campaigns, magazines, music and entertainment projects.

Today, the brand offers products across face, eyes, lips and accessories.

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