Snow Algae Powder - winner of the BSB innovation prize 2014

Published: 8-Apr-2014

Winner of the BSB innovation prize 2014 in the category ‘actives and naturals’

Snow Algae Powder – Mibelle Biochemistry’s new product launched at in-cosmetics 2014 - is a high performing active that offers a novel and sustainable technology, as well as a new anti-ageing approach by mimicking the effects of the caloric restriction process, thus, increasing the longevity of skin cells.

The mystery of red snow

The product is based on the extract of unique extremophile algae that are able to survive on glaciers and permanent snow. At extreme environmental conditions the algae turns from a green to red form and produces valuable stress response molecules. At Mibelle Biochemistry an in-house tube photobioreactor was developed to produce bio mass of the algae raw material in a sustainable way.

Snow Algae Powder - winner of the BSB innovation prize 2014

The key to skin's longevity

Snow Algae Powder stimulates the longevity gene klotho and activates AMPK, a master switch in the cellular defense system. The klotho protein interferes with the insulin growth factor receptor signaling inducing a calorie restriction-mimetic effect. Calorie restriction is the only proven mechanism which can prolong the lifespan of an organism. At skin's cellular level, Snow Algae Powder improves cellular defenses, oxidative stress resistance, cell detoxification and repair by activating these two key longevity factors.

Reversing the effects of time

Snow Algae Powder - winner of the BSB innovation prize 2014

In a clinical study using multiphoton tomography, Snow Algae Powder showed a clear improvement (+30,5%) of the papillary structure at the dermal epidermal junction - for a firmer and rejuvenated skin surface. The broad anti-ageing activity of Snow Algae Powder was also confirmed by proteomics technology. In addition, further in-vivo studies confirmed an improvement of the skin's barrier function and a reduction in the visibility of age spots.

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