StriVectin unveils new millennial sub-brand Nia

With products including Tech Neck and Fake Awake Eye Gel, the brand is tackling skin care problems specific to this generation

Anti-ageing skin care brand StriVectin is launching a new sub-brand Nia – which stands for 'not into ageing' – exclusively into Sephora this month.

Strivectin, which is owned by the L Catterton private equity firm, is targeting ‘upper millennials’ or 25-35 year-olds with the new range.

It consists of six products designed to . . .

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