Sun care brand Evy lands retail deal with Selfridges

Formulated in Sweden, the products are designed for sensitive skin

Swedish sun care brand Evy has inked a retail deal with high-end department store chain Selfridges.

The products are specifically designed for sensitive skin and contain a patented base formula that is said to last for up to six hours.

The formula also forms a protective barrier to mimic and strengthen skin’s natural defences.

The 5-sku collection features a sunscreen mousse in SPF 30 and 50, a face mousse, tan activator and after sun mousse (from £22).

All of Evy’s products are said to give 90% protection against UVA and UVB rays and are rated 5 star.

Evy’s Lisa Fiorillo said: “We at Evy are beyond thrilled to launch in Selfridges.

“We look forward to a long and successful partnership and are proud to stand shoulder to shoulder with some of the world’s leading sunscreen brands in the Selfridges Beauty Hall.”

Today, the brand stocks products across make-up, fragrance, skin care, men’s and body care from brands including Benefit, Aesop, Cowshed, Foreo, Jo Malone London, Miller Harris and Tom Ford.

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