Youth To The People, the US-based superfood skin care brand, has received a minority investment from growth equity company Strand Equity in a bid to bring its natural skin care to a wider audience.
Strand Equity will bring its knowledge and experience from the food, beverage and wellness industry to the partnership, offering marketing and operational insights as well as industry connections to accelerate the natural skin care company's growth.
Youth To The People co-founder Greg Gonzalez said: “We are excited to join forces with Strand Equity as our team continues to evolve and expand.
“They understand our vision and will be exceptional partners as we continue to grow within the beauty industry.”
Founded by Gonzalez and his cousin Joe Cloyes, Youth To The People offers natural skin care created with a combination of superfood and botanical ingredients, cold-pressed extracts and environmentally friendly packaging.
The brand's products include Superberry Hydrate + Glow Oil and Age Prevention Superfood Cleanser.
Seth Rodsky, co-founder and Managing Partner of Strand Equity, added: “We are continually searching for emerging brands that are about to make a splash in the marketplace.
“Youth To The People is creating something truly innovative by infusing superfoods into its skin care products and we are thrilled to support the company in its next stage of growth as it carries out its mission of bringing natural, plant-based skin care to the masses.”
