Selfies are encouraging guys to address the issue of enlarged pores, says Katerina Steventon, but how can brands help?
Men are more interested in beauty and grooming than ever before.
In addition to the traditional rituals of daily shaving, and more recently the application of aftershave, moisturiser and eye care, men are increasingly drawn to anti-ageing products.
The iPhone has changed how male shoppers consume beauty and grooming products.
Increased interest in ‘selfies’ has brought conspicuous pores on the T-zone – originally the domain of female beauty – to the awareness of men.
Enlarged or dense skin pores are a cosmetic concern for many men, who refer to an . . .
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