After a welcoming start in the UK with immediate sales through Salons and Barber shops the range and its industry leading education has been launching in markets all over the world.
With BBA Educators travelling to North America, Middle East and Asia every 4 weeks the brand has managed to create strong impact in these markets and most recently aligning with some of the industries biggest players like:
Asia
- Rohto (Japan; one of largest omnichannel distributers )>/li>
- The Shavershop (Australia 120 stores)
- LOTTEhttp://www.lotte.co.kr (260 Stores Korea)
Middle East
- Chaloub Group Owner of over 750 luxury brand stores in middle east
- Altayer Group Owner of over 450 luxury brand stores in middle east inc Harvery Nicholas & Bloomingdales
North America
- Ratner Group: Private owner of over a 1000 salons covering USA
- 18/8 Men’s salons: Owner and franchise group of over 80 mens salons
- The Gents Place Owner and franchise group of over 17 and growing fast luxury men’s salons.
With its sights clearly set on world domination, BBA Director of Business Development states "I believe that the men’s grooming industry is not only just growing at a rapid pace but the expectations of the customer is becoming more educated and quality driven where previously the main deciders have for a long time been mainly price and convenience.
"The BBA is making sure that we take the time to educate both our partners, service providers and retail sellers of how to cater to an evolving client in order to make sure that they become the authority in their region".
The British Barbers Association is the voice of barbers in the UK. They represent their members by bringing together like minded professionals dedicated to the development and high standards of the barbering industry.
Developed after consultation with BBA members and after extensive consumer research, the comprehensive range does not just allow customers the benefit of expertly-formulated shave, skin and hair care products but also allow the association to continue offering free membership to all barbers across the UK and throughout markets across the planet as well as developing new workshops and events.
The product line-up includes 12 male grooming essentials:
For hair:
Thickening Shampoo; Stimulating conditioner; Moulding cream (styling); Defining Gel (styling); Texturising clay (styling) and Finishing Pomade (styling).
For the face:
Shave Butter; Shave cream; Shave Oil; Post Shave Balm; Daily Face Wash and Daily Face Moisturiser.
See the full range here.
The development of this 12-strong, high-performance range has took over two years since initial market testing and research. Heading up the product development is BBA Director, Trevor Studd. Trevor originally a Barber himself has been in the Industry for over 20 years and has held positions for ESPA Skincare (as Asia Director) and as Vice President for luxury men’s grooming brand Hommage.
Trevor commented, “With such a wealth of knowledge and expertise within the BBA, creating this grooming range was an obvious thing to do but it has really opened up an opportunity for the BBA to be the authority brand in male hair, shave and skin care by delivering to the market an expertly- formulated range developed and manufactured in Britain by barbers for barbers.”
For more information on where to purchase www.bbamensgrooming.com
