The Perfume Shop has revealed its new brand logo, which is already being rolled out across its 271 stores in the UK and Ireland.
The new logo maintains the retailer’s signature black and red colouring with a more modern, clean-cut style. The design was created in response to customer and staff feedback detailed in extensive research undertaken by The Perfume Shop.
Gill Smith, Managing Director at the retailer, said: “We are delighted to announce the launch of our new logo which comes at a time when The Perfume Shop is developing in every area of the business. It has been great listening to the feedback from customers and staff which has ultimately enabled us to create a new design which includes a share of voice from so many whilst ensuring that we mirror modern day society. With a fresh and contemporary logo we can continue to establish ourselves as the leading perfume retailer and we are looking forward to seeing the logo represented across all our stores.”
The new look logo is one of several changes implemented by the retailer in recent years as it aims to increase its market share. Two years ago the company opened the first of several new concept stores, featuring a break from the usual counter layout. The retailer has also expanded its delivery options with Click and Collect and the Shuttl service.
