Sales grew by 23% in 2019 representing the ninth consecutive year of double-digit growth and the third biggest percentage growth since 2010
The certified organic and natural beauty product market in the UK is now worth £106.4m, and the category is forecast to outperform amid the Covid-19 pandemic.
The wider categories of colour cosmetics and fragrance have been negatively impacted over the lockdown period, down 36% and 38% respectively from April to May 2020, according to Kantar.
However, the trend for organic and natural beauty products seems set on an upward trajectory, according to the Soil Association, which has released the latest market data to coincide with 2020 Organic Beauty & Wellbeing Week.
Sales of the category grew 23% in 2019, representing the...
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