They may be diminutive in size, but the appeal of beauty minis is growing ever larger as more consumers look for ways to experience luxury products for less.
Travel-sized beauty minis offer an affordable entry point to high end brands – a hack that particularly appeals to Gen Z consumers.
With less disposable income – almost half of UK Gen Zers (48%) live month to month according to Deloitte – Gen Z are also more open to trying out new or different brands more frequently.
According to Pinterest, ‘Zoomers’ are 20% more likely than other generations to try out a new product to see if they would like it more than their current brand or product.
They also buy considerably more new products than other generations – 80% more in the last 12 months, Pinterest’s research shows.