The best a man can get: Here are the most talked about beauty brands of 2019 so far

By Sarah Parsons | Published: 28-May-2019 Featured companies: mmi by CARMA
Marketing

Make-up brand MAC was named the top brand for earned media value, but who else got journalists and influencers talking?

You need to be a subscriber to read this article.
Click here to find out more.

MAC is the most talked about beauty brand of 2019 so far, after scooping the title of most mentioned make-up brand in UK media for two years in a row.

According to figures from My Market Insight (MMI), the Estée Lauder Companies-owned brand

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
See more

You may also like

Marketing

UK Beauty Editorial Coverage is Down 22% in 2022

Read more
As a leading provider of PR and media data mmi Analytics has a finger on the pulse of any sudden changes across the media landscape

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    AI influencers are disrupting beauty, but Dove takes a stance against the tech in its ads The Unilever brand has taken a stance against using generative AI in its adverts, stating the technology is one of the “biggest threats” to championing real beauty
  3. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  4. Katy Perry fronts advert for Dolce & Gabbana’s first gourmand fragrance New scent Devotion features notes of candied citrus, orange blossom and Madagascan vanilla
  5. Armani Beauty names Stranger Things star Sadie Sink as new face The American actress will feature in the brand’s Sì Eau de Parfum Intense fragrance campaign

Relevant companies

See more

Upcoming event

Pure Beauty Global Awards 2024

23 May | London, United Kingdom See all

You may also like

Marketing

UK Beauty Editorial Coverage is Down 22% in 2022

As a leading provider of PR and media data mmi Analytics has a finger on the pulse of any sudden changes across the media landscape
Retail

Tickets now on sale to crown the season’s diamond at the Pure Beauty Awards

The famed event will be back at 8 Northumberland Avenue, London
Media

The ton is abuzz as regal-themed Pure Beauty Awards opens for entries

The Pure Beauty Awards is officially welcoming entries for its 21st year
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How beauty brands can navigate the media landscape in 2022

YouTube saw one of the biggest declines in beauty mentions in 2021 – but which platforms are taking over? And how can beauty brands keep up with shifting behaviours online?
You need to be a subscriber to read this article.
Click here to find out more.
Finance

MMI Analytics raises £4.5 million to expand beauty digital insights and new territories

The British technology company specialises in monitoring media, marketing and e-commerce data across the world’s largest beauty markets
Media

6 things to look for when choosing a beauty media monitoring and insight partner

In partnership with MMI Analytics
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Which dry shampoo brands are most popular with beauty press?

Did Batiste, Ouai, Living Proof, Bumble and Bumble or Sam McKnight claim the number one spot?
Subscribe now