The maker of Drew Barrymore's beauty brand appoints ex-Shiseido CEO to Board

Brand incubator Maesa has reshuffled and expanded its leadership team following the acquisition of Bain Capital

The former CEO of Shiseido Americas has joined the board of Maesa, the beauty incubator behind Drew Barrymore's (pictured) cosmetics brand Flower and Taraji P. Henson's hair care line TPH.

As a non-executive director, Marc Rey is expected to use his experience to support the company's global expansion, M&A and innovation.

The appointment follows the hiring of former Coty executive Gianni Pieraccioni as Maesa CEO in January, taking over from founder Julien Saada.

"[Rey's] wealth of expertise will be a great asset to us, and I look forward to his expert advice to take Maesa into its next stage of growth as a global beauty supplier and incubator," said Pieraccioni.

Saada added: "Marc has worked with some of the most well-known global consumer brands throughout his career, and his knowledge will be key as we continue to evolve Maesa’s strategy and vision.”

Founded in 1997 by Saada and Gregory Mager, the New York-led private label manufacturer is estimated to generate $230m in global annual sales and has developed cosmetic brands for retailers Walmart, Target, Sephora, A.S. Watson, Ulta and H&M.

Maesa also creates celebrity-led brands, including recent launches with Bollywood A-lister Priyanka Chopra on Anomaly Haircare and Hey Humans, a personal care range by The Smith Family — Will, Jada, Jaden and Willow.

In 2019, private investment firm Bain Capital acquired a majority stake in Maesa.

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