The colour cosmetics brand is promising to stand up against make-up shaming and beauty stereotypes with a new manifesto
Sleek MakeUp has published a new manifesto in which it promises to represent all ‘make-up junkies’ especially those ignored by the beauty industry.
The pledge supports the brand’s new My Face. My Rules. campaign, which aims to tackle make-up shaming on a global level.
The campaign features a series of images of Sleek MakeUp consumers who were cast via social media and represent the everyday experiences of women and their relationship to make-up.
So what exactly is Sleek pledging?
The Sleek MakeUp Manifesto:• We will be truly representative of all makeup junkies, especially those often ignored in the beauty industry
Sleek MakeUp teamed up with anti-bullying charity Ditch The Label to commission a survey into make-up shaming.
The survey revealed that 75% of people think women look better with no or less make-up, while more than 25% say they have felt judged for wearing make-up.
Meanwhile, 36% think people wear make-up to hide themselves.
Liam Hackett, founder and CEO of Ditch The Label, said: “We hope that this research will contribute to the growing discussion against make-up shaming and will bring us a step closer to our vision of a world that is fair, equal and free from all type of bullying.”