The rise of cult beauty: 7 indie brands to watch this year

The indie beauty market is bigger than ever and is rapidly claiming attention away from cosmetics giants. Here are 7 indie beauty brands to keep an eye out for in 2018


With just seven cosmetics giants owning more than 180 beauty brands, it can come as a surprise to learn that beauty is one of the most consolidated business sectors.

But thanks to the rise of e-commerce and social media, budding beauty entrepreneurs are now on the rise and able to break into the exclusive market.

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