The ultimate guide to male grooming


Generate repeat sales by making your male customers loyal devotees of your store

Men’s grooming routines are now an accepted part of daily life. In fact, a recent survey found that one in five men would go as far as to say they are passionate about their grooming routine. Pragma Consulting, which is part of the international marketing services group St Ives, carried out the survey on 2,000 consumers, including 750 men, to gauge the behaviours driving the beauty and grooming sector.

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The findings reveal that there is a huge opportunity for you to generate sales from male grooming in your store if you learn what men are looking for and how to sell to them. There is also potential for brands to develop their male grooming offering based on how the modern man wants to spend his disposable income.


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