This rising fragrance and beauty trend is bringing art to life

By Jo Allen | Published: 15-Aug-2023

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations

You need to be a subscriber to read this article.
Click here to find out more.

This article was originally published in the Collaborations Trend Report.  Receive your copy here

There has long been an intimate connection between worlds of beauty, perfume and art.

The Shiseido Gallery, which the cosmetics giant opened in 1919, is the oldest art gallery still operating in Japan, while Estée Lauder has been a benefactor of art museums for decades.

Collaborations between fragrance and cosmetics brands, and artists or art institutions, on limited edition products featuring unique packaging designs, or even formulas inspired by their works, have been a popular expression of this connection.

Most recently, Guerlain collaborated with Maison Matisse for limited edition scent Jasmin Bonheur, with both the juice and packaging reflecting Henri Matisse’s work, Les Mille et Une Nuits.

And Floral Street’s latest launch in its four year partnership with the Van Gogh Museum is Sweet Almond Blossom perfume, inspired by the artist’s Almond Blossom masterpiece.

Commenting on the collaboration, Floral Street founder Michelle Feeney says: “It has enabled us to tell our story in a new creative way where the beauty of fine art and fine fragrance meet.”

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like