This tech disruptor predicts the next major digital beauty trends

Beauty brands are working harder to standout in a saturated market, and with more brands turning to the arms of digital Cosmetics Business finds out what this will mean for the market

As digital takes a firmer hold on the beauty industry, more brands are breaking through with their own technology and innovative ventures.

But what will the new developments mean for the market and what can consumers expect to see in 2019?

Cosmetics Business catches up with HiMirror's European Business Development Manager, Cin-Yee Ho to find out how tech initiatives can add value to beauty brands

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