Tisserand is first out of the gate with new Ascot collaboration

By Becky Bargh 19-Jun-2018

The new design by Biles Hendry is said to evoke the image of the rush of the races and the prestigious Royal Ascot event which begins today

Aromatherapy brand Tisserand has released a new bath, body and home range in partnership with leading UK racecourse Ascot.

Design consultancy Biles Hendry, which also works with beauty brands Evoka, Elemis, Odylique and Superdrug, was responsible for creating the new collection’s design.

The design is said to capture a moment in time, using bright colours that blur jockey silks with race-goers outfits.

Anthony Biles, founder and Creative Director of the company, said: “The creative challenge was to find a connection between the world of horse-racing and aromatherapy.”

He added: “Our answer lay in sensory experience.”

Fragrances in the bath, body and home care collection include: Daydream, Serenity, Blissful Joy, Hope and Cheer, Happy Elation and Spirited Away.

Commenting on the design, Tisserand’s CEO Robin Russell, said: “Co-branding presents unique challenges, but Biles Hendry came up with an approach that reflects both Ascot and Tisserand in an effortless and natural way.”

With the partnership Tisserand is hoping to target upmarket customers and build its global status.

The Royal Meeting, which runs over five days, will see the Queen and other members of the royal family attend the event.

The event will also host The Gold Cup, the most distinguished race in the calendar.

The new range is available exclusively at Ascot from today and will launch at other departments stores and selected retailers later in the year.

Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here