Tom Daley has been appointed as Rimmel’s first-ever global male ambassador.
The Olympic Gold Medallist will front the Coty-owned brand’s Match Perfection foundation franchise, alongside fellow ambassador and fashion model Adwoa Aboah.
The decorated British diver said his appointment supports Rimmel’s mission to break down beauty boundaries.
“I am delighted to be Rimmel’s first global male ambassador,” said Daley.
It’s incredibly exciting to see that beauty is diversifying and becoming fully inclusive, and I’m thrilled to be a part of this movement.
“At last, everyone can feel proud about looking and feeling the best version of themselves, no matter their gender.”
Daley joins the list of celebrities such as Kate Moss, Georgia May Jagger, Cara Delevingne and Rita Ora who have previously been Rimmel London ambassadors.
“Rimmel’s partnership with Tom Daley marks an exciting new era for the brand. We are proud of our mission to prioritise diversity and inclusion and feel honoured to have Tom as our first global male ambassador,” added Sarah Al Shohaib, Rimmel Senior Vice President.
“As a world-class athlete and an advocate for mental health and LGBTQI+ rights, Tom is a powerful role model.
"By working together, we aspire to encourage greater beauty acceptance and self-expression for everyone.”
Daley began diving at the age of seven as a member of the Plymouth Diving Club.
His talent for the sport was identified early, and he would go on to represent Great Britain at the 2008 Summer Olympics where he was Britain's youngest competitor at the age of 14.
Just two years later at the 2010 Commonwealth Games he took home two gold medals for England.
Daley has been hailed for his support of the LGBTQI+ community, raising awareness of mental health issues within the sporting world and for his love of knitting.
Rimmel's Match Perfection foundation has been formulated to keep skin hydrated and contains SPF20 to protect it from harmful UV rays.
The 24-hour moisture complex, which features soft-focus powders, provides buildable coverage that is easy to blend.
Available in 25 shades, the foundation retails for £8.99 at Boots stores and boots.com.