Top baby care brands lose out to natural and organic trend


Johnson & Johnson said to be considering product revamp as market changes

Baby care continues to be a lucrative market for personal care companies. A recent report from Sandler Research predicted that the global market for baby bath products alone will grow at a CAGR of 5.82% to 2020.

Sign up for your free email newsletter

While this is good news for all baby care brands, the researchers also hinted at a huge change in the market. The company says that demand for natural ingredients in baby care is “growing” and this is not limited to Europe and the US.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business