Top baby care brands lose out to natural and organic trend

Johnson & Johnson said to be considering product revamp as market changes

Baby care continues to be a lucrative market for personal care companies. A recent report from Sandler Research predicted that the global market for baby bath products alone will grow at a CAGR of 5.82% to 2020.

While this is good news for all baby care brands, the researchers also hinted at a huge change in the market. The company says that demand for natural ingredients in baby care is “growing” and this is not limited to Europe and the US.

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