Top tips for future-proofing your brand

3-Feb-2015

You need to be either a ‘challenger’ or an ‘icon’, argues Sarah Cattle

Sarah Cattle is Creative Director at Pearlfisher

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‘Challengers’ and ‘icons’ are the most loved types of brands. Challengers change the future with big ideas that drive culture and categories forward. Icons are experts at nurturing their specialness and meaning.

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