Having made its mark in colour cosmetics, Topshop Beauty is turning its attention to facial make-up. Aptly named The Face, Topshop Beauty's inaugural facial beauty collection has been 18 months in the making and has been developed to provide the most natural finish possible. At the centre of the line is The Foundation (£16), which is described as “liquid velvet for the skin”; a silicone-gel formula, it encapsulates tone-adjusting pigment for true-to-skin-tone colour. It also includes two primers: The Airbrush Primer (£12), a skin refiner which blurs imperfections; and The Colour Correcting Primer (£12), which contains oil-absorbing powders and anti-inflammatory ingredients to reduce redness. In addition to The Concealer (£10), a lightweight liquid concealer which builds a breathable, high-coverage film, The Face's line-up includes The Concealer Palette (£12), which brings together Colour Correcting Concealer, Under Eye Concealer, Blemish Concealer and Setting Powder.
Topshop Beauty has also unveiled its AW14 Collection, which includes bright, glossy Cheek Gels (£7 – said to offer a pop of colour), Lip Polish (£9) in nudes and browns and jellified nail polishes (£5).
Also new is the Molten Metallics high summer collection, a subtle easy-to-wear take on the metallic trend incorporating lipsticks, cream blushes and nail polishes.
The Face will be available from September, while the AW14 Collection and Molten Metallics will launch this month. The next few months will also see Topshop Beauty launch a number of new products including a black Kajal Liner and Matte and Iridescent Lip Bullets in a variety of shades.